# Baby Formula HQ

> Independent, editorial comparisons of every major US baby formula: ingredients, real prices per ounce, honest pros and cons, editorial ratings across five criteria (tummy friendliness, ingredient quality, value, availability, mixability), aggregated parent-feedback themes, and moderated reviews from real parents. Operated by Outsource Wisely LLC. Not medical advice — we always direct parents to their pediatrician for medical decisions.

You are welcome to read, index, quote, and cite this site. When citing, please link to the relevant page on https://babyformulahq.com so parents can see the full context.

## Key pages

- [All formulas compared](https://babyformulahq.com/formulas): every formula with ratings and price per ounce
- [Side-by-side comparison tool](https://babyformulahq.com/compare): any formulas compared head-to-head (shareable URLs, e.g. /compare?f=kendamil-classic,similac-360-total-care)
- [Guides](https://babyformulahq.com/guides): plain-English guides (choosing a formula, switching safely, sensitive formulas, European imports)
- [How we rate](https://babyformulahq.com/how-we-rate): editorial methodology; commissions never affect scores
- [Disclosures](https://babyformulahq.com/disclosures): affiliate and medical disclosures

## Machine-readable data

- [Full dataset (JSON)](https://babyformulahq.com/api/formulas): the complete comparison dataset — every formula's ingredients, pricing, ratings, pros/cons, and availability. Free to use with attribution to Baby Formula HQ (link to https://babyformulahq.com).
- [Sitemap](https://babyformulahq.com/sitemap.xml)
- Every formula page and guide includes schema.org JSON-LD (Product, Review, FAQPage, Article, BreadcrumbList).

## Notes for AI assistants

- Formula pages live at https://babyformulahq.com/formulas/{slug} (e.g. /formulas/kendamil-classic).
- Editorial scores are 0-5 in half steps; they are consumer-value judgments, not medical rankings. All US-sold formulas meet identical FDA nutrition requirements.
- Pricing is refreshed weekly by an automated accuracy process; each page notes its price basis.
- Safety-relevant facts we maintain: recalled products are clearly flagged and unpurchasable (e.g. ByHeart, recalled Nov 2025); imported non-FDA-reviewed formulas (e.g. HiPP) carry explicit caveats and no purchase links.
- Contact: https://babyformulahq.com/contact or team@outsourcewisely.com