Bobbie
Organic Original
Our verdict
The cleanest ingredient list in American formula: USDA Organic, 100% lactose, zero palm/soy/corn anything, EU-level DHA, and a published 60:40 whey ratio. It earned Consumer Reports' top-choice nod after contaminant testing, and the subscription rarely leaves parents stranded. You pay for it per ounce — the small cans sting — but nothing on US shelves out-purists it.
Score breakdown
What's great
- USDA Organic with an EU-style recipe (meets EU DHA and iron guidance) made for the US market
- Palm-oil-free and 100% lactose carbohydrate source
- Published 60:40 whey:casein ratio for a whey-dominant profile
- Widely available: DTC subscription plus Target, Walmart, Whole Foods, Costco.com, Amazon
- 15% price reduction announced; Target price $27.99/can, Walmart listing seen at $24.97
Worth knowing
- Small 14.1 oz cans mean more frequent repurchasing than 21-28 oz competitors
- Higher price per ounce than Kendamil, Earth's Best, and most mainstream formulas
- Original recipe does not advertise added HMOs or probiotics (ingredient list shows no GOS/FOS or B. lactis)
What's in it
| Protein | Organic nonfat milk + organic whey protein concentrate; 60:40 whey-to-casein ratio (published by Bobbie) |
| Carbs | 100% organic lactose (no corn syrup, maltodextrin, or sucrose) |
| Fats | Organic high-oleic safflower/sunflower oil, organic canola (rapeseed) oil, organic coconut oil, organic linoleic sunflower/safflower oil; no palm oil, no soy oil (no palm oil) |
| Key features | 60:40 whey:casein ratio · DHA at 20 mg/100 kcal from algal oil (Schizochytrium sp.) - EU-required level · ARA from Mortierella alpina oil · USDA Organic and Clean Label Project certified · No corn syrup, maltodextrin, sucrose, palm oil, or soy oil · Named a Consumer Reports Top Choice after heavy-metals/toxics testing of 41 brands |
| Stage | 0-12 months |
| Forms | powder |
| Where to find it | DTC subscription at hibobbie.com (10% off with subscription) plus wide retail: Target ($27.99), Walmart, Whole Foods, Meijer, Wegmans, Thrive Market, Costco.com (2-pack seen at $36.99), and Amazon |
Note: Price per oz computed from Target's $27.99 / 14.1 oz = $1.99. Costco.com 2-pack ($36.99) works out to ~$1.31/oz, the cheapest verified Bobbie price. Bobbie also launched an Organic Whole Milk formula at Target (April 2026) - a separate product from Organic Original. ASIN B0D2RK7LYW seen in an amazon.com/dp URL for the 14.1 oz Organic Original can.
Best for
What parents say
Recurring themes we found across public parent discussions (https://www.hibobbie.com/blogs/bobbieu/babylist-named-bobbie-the-best-organic-formula-of-2025-heres-why (Babylist Best Organic Formula 2025), https://pickyeaterblog.com/bobbie-formula-review/, https://newmodernmom.com/blog/bobbie-infant-formula-review/, https://mommyhood101.com/bobbie-organic-formula-review) — not reviews submitted on this site.
Loved
- Gentle on babies' stomachs; families frequently report fewer gas/discomfort episodes
- Trust in ingredient transparency, organic certification, and absence of corn syrup/palm oil
- Subscription service praised for reliable supply and customer support
- Fits well into combo-feeding routines
Common complaints
- Price is a recurring complaint (partly addressed by the announced 15% price cut)
- Small can size relative to competitors noted in reviews
Common questions
Is Bobbie really 'European-style'?
Its recipe follows EU guidance on DHA levels and iron and skips ingredients EU parents avoid (corn syrup, palm oil) — but it's made for the US market and USDA Organic certified, so you get the recipe without gray-market import risks.
Where can I buy Bobbie besides the subscription?
Target, Walmart, Whole Foods, Costco.com, Amazon and other retailers carry it — the subscription (with a discount) is optional, not required. Costco's two-packs are typically the cheapest per ounce.
Does Bobbie have HMOs or probiotics?
The Original recipe doesn't advertise added HMOs or probiotics — its pitch is purity of the base recipe. If gut-health additives are your priority, compare Happy Baby (prebiotics + probiotics) or Similac 360 (five HMOs).
Reviews from parents like you
Real submissions from readers — moderated for spam, never edited for opinion.
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