Privacy policy

Last updated: August 6, 2026

We keep this simple because our data practices are simple.

What we collect

Reviews: if you submit a review, we store what you type (rating, headline, review text, first name, baby's age range) plus a temporary record of your IP address used only for spam rate-limiting. We don't ask for or store your email or any account.

Analytics: we use privacy-respecting, aggregate analytics (page views, referrers, approximate region) to understand what content helps people. We don't build individual profiles and we don't sell data to anyone.

Affiliate links

When you click through to Amazon, Amazon sets its own cookies to attribute the referral — that's governed by Amazon's privacy policy, not ours.

Your choices

Want a review you submitted removed? Email hello@babyformulahq.com with the formula and the name on the review and we'll delete it.